Presenting – Selling an Idea – Key Expressions

Persuasion – Business Communication Skills

Establishing the need for a change

  • I know that, like me, you are concerned about …
  • What comes across from talking to you is …
  • It’s become apparent that …
  • We could be missing out on a great opportunity if we don’t …

Building the argument

  • We not only benefit from …, we also gain …
  • Not only that. It’s also essential that we …
  • OK, that’s the first benefit. Now, the second point …
  • In addition to that …

Acknowledging different points of view

  • Having said that, it’s important to remember …
  • I accept that … but we have to recognise that … / put this into perspective …
  • You could argue that …, but on balance …

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Reinforcing the message

  • So, as I said before, …
  • … is achievable. No question.
  • We’re in an extremely strong position. Why? Because …
  • We’re committed, we’re motivated, and we believe in what we do.

Asking for commitment / concluding

  • I very much hope that …
  • Please give serious consideration to …
  • We can’t afford to miss this opportunity …
  • I’m calling on you to …

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